Everything a journalist needs in one place — brand facts, high-res assets, founder bio, and a contact who actually replies. No fluff, no "revolutionary," no "world-class." Just what we make, where we make it, and how we test it.
The numbers
Every number below is from our own records and test data. If you need something we don't list here, ask - we'll find the source or say we don't have one.
The short version
FREEPET started in 1997 as a small steel fabricator in Ningbo, making frames for other brands. In 2019 we started selling under our own name — the same welders, the same line, the same galvanizing tank. Nothing changed except the logo on the box.
Every playpen, kennel and crate that leaves our dock has been: cut on-site, welded on-site, hot-dip galvanized before cutting (so the tube ends don't rust), phosphate-washed, then double powder-coated. There is no third-party assembly line, no foreign contract factory, no "designed in California, made somewhere else."
We test the same way we build. 500-hour salt spray (ASTM B117), load testing to 180 kg lateral on the heavy-duty line, and a 10-year frame warranty that covers rust-through and weld failure — no fine print beyond "don't take a torch to it."
In print & online
Short excerpts from longer articles. If you're writing a piece and need the full context, email us — we'll send a direct link and the quote in plain text.
The first foldable steel playpen we've tested that doesn't wobble when a 30 kg dog throws its weight against a panel. The 5-second fold claim is, in this case, accurate — we timed it at four minutes fifty-two seconds with a labrador in the room.
What surprised us most was the honesty. Most manufacturers claim their crates are "escape-proof." FREEPET says theirs is "escape-resistant for most dogs," and tells you which dogs it won't hold. That kind of specificity is rare in this category.
In a category dominated by plastic and coated wire, FREEPET's decision to keep everything — welding, galvanizing, powder coating — under one roof is unusual. It also explains why their 10-year warranty is actually enforced instead of quietly ignored.
Press kit
Logos, product shots, founder portraits, spec sheets and a plain-text fact sheet. No signup, no email gate, no tracking links. Download, publish, done.
NDA-signed assets (CAD drawings, unedited factory video) available on request — see contact below.
The founder
Lena grew up in Ningbo, the daughter of a fabricator who ran a small welding shop. She spent weekends at the shop since age ten — mostly sweeping, but by her twenties she was running the galvanizing line herself. FREEPET was founded in 1997 as a fabricator for other brands; Lena took over as operations lead in 2012.
She got her first dog — a rescued Beagle named Xiao — in 2018. The following year, FREEPET launched under its own name. "I'd been making frames for fifteen years and never once asked what it felt like to be inside one. Then I got a dog, and suddenly everything about the product felt obvious."
"There is no trick to a good playpen. It is steel you don't have to think about, latches that click the first time, and a shape that looks like it belongs in a living room. Everything else is marketing."
Lena is available for interview in English or Mandarin, typically 30–45 minutes via video. For factory walkthroughs on camera, schedule at least two weeks in advance — the galvanizing line runs on a fixed daily schedule.
Media contact
Press inquiries go directly to Lena and the product team. We reply to every legitimate request within 48 hours, usually within one business day. If you're on deadline, put "DEADLINE" in the subject line and we'll prioritize it.